videos tagged marketing
see all videos with this tag Jul
9
Jul
9
Losing Wimbledon doesn't necessarily mean Roger Federer's market value has decreased. A Swiss advertising expert reckons the Swiss tennis star will remain the big sponsors' pet. (SF, swissinfo)
May
26
May
26
The 2008 European football championships requires a lot of money, which is generated largely through sponsorship. Companies using the championships to advertise their products, but which are not official Uefa partners, risk a lawsuit. But it's not always easy to tell what's legal and what's illegal ambush marketing. (SF1)
